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Creating an Effective call to action

jaybaron — Sat, 01 May 2010 15:58:20 +0000

Having an effective call to action is an important part of any professional website design. There is obviously a goal to every website whether that is getting emails for your newsletter or getting someone to download an item. Making sure you have an effective call to action is essential to the success of your website.

How then do you lay the round work for an effective call to action. Here are some simple techniques that if implemented will surely help your conversion rate.

Create Urgency:

Probably the most important aspect of any call to action is urgency. If there is no urgency your customer will not do the designated action as there is no immediate need.

So how do we create urgency? There are numerous ways to do this some of them include phrases such as “act now” or “try today for free”. Make sure the action creates urgency and makes them take immediate action. Which is better “sign up” or “sign up now”.

Positioning and Consistency:

Make sure your call to action is positioned properly. Ideally you want it towards the top of the page and make it one of the first things that your clients see every time. Generally, most visitors eyes start on the left side of the screen. In addition, make your call to action consistent it should be in the same position, same color, and same button on every page.

Create a Win-Win situation:

Of course you want to benefit, but make sure that the visitor will benefit as well. Making it a win-win situation will just result in a higher conversion rate don’t forget about your customers.

Don’t forget about everyone else:

Although your ultimate goal is to convert users don’t forget about your non-converting customers. Don’t make your call to action get in the way of the information on your website. It is important to make sure that the user experience is still pleasant as a whole. The more information you provide the more trust the user will put in you and will ultimately result in a conversion.

Simple CSS roll over image button

jaybaron — Tue, 03 Nov 2009 16:02:02 +0000

This tutorial is very simple and easy to follow, and you can use this for image roll overs, buttons, and navigation… Once you’ve done this a couple times it becomes very simple.
CSS Rollovers can be done with either two images or one single image. I prefer to always do only one image as it allows for faster loading.
The first step is to make our images. For this example I used an image with a height of 25px and a width of 100px.
For this tutorial because we are only using one image we will have to double the height. Make sure when you make your image that you have it aligned perfectly so the roll over looks smooth. Here is a demo Milwaukee Website Design first

Your CSS:

a.button, a.button:link, a.button:visited {
     color:#CFCFD0;
     text-decoration: none;
     line-height:25px;
     text-align: center;
     display: block;
     height: 25px;
     width: 100px;
     background-image: url(img/image.jpg);
     background-color:#333333;
     background-repeat:no-repeat;
     background-position:top center;
}

a.button:hover {
     color:#FFFFFF;
     background-color:#999999;
     background-repeat:no-repeat;
     background-position:bottom center;
}

The HTML:

Link

How it works:
When you look at the last line in the CSS it is declaring the position of the background. The normal image only shows the top part and when you roll over the CSS shows the bottom half of the image… That iss why we doubled our image exactly. If your image moves around when roled over it means you did not align everything perfectly… I recommend you check the image first for a quick fix before adjusting the CSS.

If you need any help just post below. Here is the

demo

of what your outcome will look like

Five Elements of a Successful Web Design

jaybaron — Sat, 31 Oct 2009 15:48:32 +0000

Having a successful website is important, it can be very easy to lose your focus when building a website. When a website is built properly it preforms as a revenue generating tool for your business. At website design Madison, WI we don’t just show off our creativity its about getting results. Before you can do that you must understand the 5 keys to an effective web design:

Simplicity:
A successful website is able to draw in visitors and make it easy for them to navigate around the site. Do not be afraid to use white space. If your website has to many flash animations, drop down menus, and graphic you are going to distract your visitors from what is really important and they will be leaving your site fast.

Content:
The old saying content is king still holds true. Having unique content is still one of the best ways to climb up the search engine ladder. Great content is fresh and updated regularly. Make sure that the content on your website is useful to the visitors on your website . If the content doesn’t come up as immediately useful then you need to find new content.

Titles:
Make sure you put titles for each web page that is relevant. Titles are still one of the largest contributing factors for SEO. You need to have unique titles for every page and make sure that your titles have your keywords. There is no reason to put your business name in the title a common mistake a lot of websites make.

Fonts and Colors:
Pick a font and stick to it. Do not use different fonts through out your entire website. The only time it is OK to use different fonts is for headings and sub headings, but make sure that your headings and sub headings all use the same fonts as well you need to have a uniform and professional look through out your site.

SEO:
Make sure you take the time to optimize your website. A web design is worthless if it does not generate results for your business. Search engine optimization is a must in today’s market. You will need to do SEO as an on going project set time away each week just to focus on SEO aspects of your website. Link building, blogging, forum posting, and more it all helps make sure you are doing it.

There are many more elements to a successful web design this is just a small outline of some. If you implement these you are on your way to having a successful online presence.