Having an effective call to action is an important part of any professional website design. There is obviously a goal to every website whether that is getting emails for your newsletter or getting someone to download an item. Making sure you have an effective call to action is essential to the success of your website.
How then do you lay the round work for an effective call to action. Here are some simple techniques that if implemented will surely help your conversion rate.
Probably the most important aspect of any call to action is urgency. If there is no urgency your customer will not do the designated action as there is no immediate need.
So how do we create urgency? There are numerous ways to do this some of them include phrases such as “act now” or “try today for free”. Make sure the action creates urgency and makes them take immediate action. Which is better “sign up” or “sign up now”.
Positioning and Consistency:
Make sure your call to action is positioned properly. Ideally you want it towards the top of the page and make it one of the first things that your clients see every time. Generally, most visitors eyes start on the left side of the screen. In addition, make your call to action consistent it should be in the same position, same color, and same button on every page.
Create a Win-Win situation:
Of course you want to benefit, but make sure that the visitor will benefit as well. Making it a win-win situation will just result in a higher conversion rate don’t forget about your customers.
Don’t forget about everyone else:
Although your ultimate goal is to convert users don’t forget about your non-converting customers. Don’t make your call to action get in the way of the information on your website. It is important to make sure that the user experience is still pleasant as a whole. The more information you provide the more trust the user will put in you and will ultimately result in a conversion.